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Thursday, Oct 18, 2018
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South & Central Tampa News

Florist Fire outgrows Hyde Park Village, relocates to Davis Islands

TAMPA -- Florist Fire Design House creates award-winning florals for any special occasion: weddings, corporate parties, charity events "and just because flowers make everyone happy," said Gayle Zerr, the owner/lead designer who relocated the floral shop to downtown Davis Islands last month.

"We outgrew our space in Hyde Park Village," Zerr said. "I really like the sense of community on Davis Islands and felt it needed a neighborhood flower shop."

Weddings keep the business busy year round and account for 75 percent of the work.

"I love weddings," Zerr said. "We've done themes from traditional to Bollywood, a really fun one with exotic flowers, incense and lanterns."

Corporate and charitable clients, including Wine, Women and Shoes and St. Jude's Children's Hospital gala can take 80 hours of planning and preparing, she said.

"We did a Dali event where we copied his paintings and portrayed them in florals and floating centerpieces."

The talented team doesn't keep their techniques a secret. Zerr shares the tricks of the trade in hands-on workshops, with several seasonal themes scheduled this month. Participants will use gourds and fall blooms for a cornucopia-inspired design Oct. 19. They'll make scary and lovely Halloween skull arrangements Oct. 28. Register for the classes on their website.

"We'll have other holiday sessions for Thanksgiving and Christmas," Zerr said. Each workshop lasts 90 minutes and costs $85 and up. "You'll leave with a completed arrangement that shows off your own creativity," she said.

A weekly or monthly subscription program is another niche service for Florist Fire.

"We know a lot of people like flowers every week or once a month so we offer a wrapped bouquet of fresh cut flowers or an arrangement delivered to you at the frequency you choose," Zerr said. Delivery is available up to a 20 mile radius.

"I love looking back over an event and seeing how it's come together, sometimes even better than we imagined."

Florist Fire, located at 231 E Davis Blvd., is open Monday, Wednesday, Thursday and Friday from 10 a.m. to 6 p.m.; Saturday 10 a.m. to 3 p.m. The shop is closed Sunday and Tuesday. Call (813) 399-7075 or visit http://www.floristfire.com.

Contact Amy Scherzer at ascherzer@tampabay.com.

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