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Friday, Aug 17, 2018
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USF Sun Dome’s new name: The Yuengling Center

One of Tampa Bay's biggest concert venues is getting a new name.

The USF Sun Dome — home over the years to concerts by the likes of Madonna, Frank Sinatra, U2, Whitney Houston, Elton John and Arcade Fire — is changing its name to the Yuengling Center thanks to a naming-rights deal with the Pennsylvania brewery.

In the grand tradition of other great Tampa venues, it's a bit of a mouthful. Remember the Ford Amphitheatre, which became the 1-800-Ask-Gary Amphitheatre, and is now the MidFlorida Credit Union Amphitheatre? Or the Ice Palace, which became the St. Pete Times Forum, Tampa Bay Times Forum and Amalie Arena (which is pronounced … how, exactly?)?

Yuengling is a familiar brand name, and yes, there's a Yuengling brewery not far from the University of South Florida's Tampa campus. Still, good luck spelling "Yuengling" on the first try. Our spell check converts it to "turn fling." On the plus side, maybe we can all start calling it "The Ying" for short?

The name change officially takes place July 1, which means you technically still have time to see one more show at the USF Sun Dome: Boy George and Culture Club with the B-52s and Thompson Twins' Tom Bailey on June 30. All shows after that will take place at the Yuengling Center, including 4U: A Symphonic Celebration of Prince on Oct. 5 and J Balvin on Oct. 27.

Click here for all the details on the name change.

— Jay Cridlin

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